AZYLAStart with a clear purpose.
Know who the product is for and the place it is intended to have in their day.
ABOUT AZYLA / OUR FOUNDING PARTNERSHIP
A shared vision.
Built together.
AZYLA was co-founded in Melbourne by Jenny and Melanie, bringing business experience and a shared interest in wellbeing into one company.
02 / THE FOUNDING PARTNERSHIP
Two founders.
One shared standard.
OUR SHARED VISION
To build things
with purpose.
And build them
well.
From a conversation
to a company.
In an essential oil shop in Bali, a conversation about scent became the beginning of AZYLA. Jenny and Melanie returned to Melbourne with a shared interest in how personal wellbeing could fit more naturally into everyday life.
Both bring experience in business, alongside the perspective of being mothers and consumers themselves. They wanted to build a company where product decisions could be considered together: the idea, the design, the people it serves and the practical work of bringing it to life.
That thinking has evolved. The first product concept changed as AZYLA LAB took shape, moving towards a collection of portable essential oil rollers. The direction became more focused, while the ambition for AZYLA stayed broader: a company able to develop distinct brands around real parts of everyday living.
Today, Jenny and Melanie lead that work as one founding partnership. They bring different perspectives to shared decisions, from product direction and supplier relationships to design and commercial planning.
Jenny & MelanieCO-FOUNDERS / MELBOURNE
HOW WE MAKE DECISIONS
The idea has to work.
The details have to matter.
Consider the whole experience.
Look at formulation or materials, design, usability and the information people need to choose.
Make room to refine.
Keep questioning the direction before an idea becomes a product or a promise.
THE COMPANY WE ARE BUILDING